The article challenges the idea that having a large tenant database helps rent properties faster. Skye argues that:

• Claims of tens of thousands of tenants on a database are often inflated because people rarely unsubscribe even after they’ve found a home.
• Tenants search actively for four to six weeks at most; the rental advertising cycle lasts about 30 days.
• A buyer database makes sense because the home-buying cycle is six to twelve months, but rentals move quickly.
• Good tenants are snapped up fast; those remaining on a database often have problematic histories.
• With modern digital advertising you can reach millions of viewers on realestate.com.au for a low cost, including photos and virtual tours.
• Creating competition through wide exposure attracts quality tenants quickly and maximises rent.

Skye concludes that while it may seem counterintuitive, marketing widely is more effective than relying on a database. She invites investors to contact her for more tips and advice.